To help our member countries to implement the official JA Alumni Europe branding guidelines this website includes all the relevant information such as logos, font, colours and other helpful tips & tricks. If you need any help or are struggling with graphic design, don't hesitate to contact Communications Manager Lorenzo, Graphic Designer Alex or use helpful tools such as Adobe Spark (where you can create stunning branded images, videos and websites within minutes).


JA Alumni Europe
Download zip-folder

Use of Logo

Note: Applicable for all the member nations' logos as well



Safe area

Safe area

Alternative, no-tagline logotype

Alternative, no-tagline logotype


JAAE Colours

Dark Green
CMYK: 85/25/80/10
RGB: 132/88/0

Medium Green
CMYK: 75/0/100/0
RGB: 57/180/74

Light Green
CMYK: 50/0/90/0
RGB: 139/199/81

CMYK: 0/0/0/60
RGB: 128/130/133

CMYK: 0/0/0/0
RGB: 255/255/255


One of the key design elements of the JA Alumni Europe branding guidelines is the use of gradient map images, which means that the darkest colour in a picture will turn to dark green and the brightest to light green (it between it will be a mix of both). Learn how to add such a gradient map just below.

Download Standard Gradient Map Images

Example of a Gradient Map Image

Example of a Gradient Map Image

AlternativEly: Apply a gradient map to an image (Photoshop)

Short Story:

  1. Download this zip-file and open JAA Gradient Map.atn (at the beginning you won't see anything yet)

  2. Open the picture you want to recolour

  3. Go to "Window" > "Actions", select "JAA Gradient Map" and click on "Play selection" and the magic will happen!

Long Story:

The Gradient Map adjustment maps the equivalent grayscale range of an image to the colors of a specified gradient fill. If you specify a two‑color gradient fill, for example, shadows in the image are mapped to one of the endpoint colors of the gradient fill, highlights are mapped to the other endpoint color, and midtones are mapped to the gradations in between.

  1. Click the Gradient Map icon in the Adjustments panel OR choose Layer > New Adjustment Layer > Gradient Map. Click OK in the New Layer dialog box.

  2. In the Properties panel, specify the gradient fill you want to use:

    • To choose from a list of gradient fills, click the triangle to the right of the gradient fill. Click to select the desired gradient fill, and then click in a blank area of the Properties panel to dismiss the list.

    • To edit the currently-displayed gradient fill, click the gradient fill, and then modify the existing gradient fill or create a gradient fill in the Gradient Editor.

By default, the shadows, midtones, and highlights of the image are mapped respectively to the starting (left) color, midpoint, and ending (right) color of the gradient fill.